Rooted in wellness, inspired by the culture

Scent & Fire®

Scent & Fire® is a clean and inclusive fragrance label based in Dallas, TX. We utilize technology to change the way you interact with fragrances through curated music playlists and digital sensory campaigns.

Our core mission is to redefine the narrative of luxury fragrance by championing diversity and promoting fragrance as a wellness tool for sustainable self-care practices.

Staying Hydrated, Scented, And Blessed All Summer

New smell-goods have arrived


A recent study has stated that smell catalyzes up to 75% of our daily moods. Because of this, we are promoting fragrance as a wellness tool predicated on the interface between sensorial gratification, wellness, and mental stimulation.

be well. smell well.™

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