THE INITIATIVE

Scent + Self™ is an initiative through Scent & Fire Candle Company to raise awareness around Mental Health through curated experiences, to provide resources and information for those seeking help, and to create a community of individuals who are on a mission for mental wellness.

Only 35% of men and women consistently make time for self-care, and that percentage is significantly decreased within Black and Latino communities. Furthermore, Black adults in the U.S. are more likely to report persistent psychological distress than white adults, and only 1 in 3 Black adults in the U.S. who need mental health care will receive it. Mental health care is oftentimes stigmatized and looked at as a pricey privilege in Black and Brown communities.

To battle these statistics, we are providing green manufacturing, community, and technology to provide clean home fragrance alternatives and a community to promote and provide affordable resources and education on sustainable wellness practices to fight mental illness in marginalized communities.

Scent + Self™ is a mobile app that's intentionally designed to help develop self-care skills, healthy habits, and sustainable wellness practices. Paired with our scented consumables from Scent & Fire®, Scent + Self provides a platform and safe space for those looking to keep track of their mental wellness, no matter where they are in the world. The guided activities in the app promote emotional and spiritual wellness, bringing useful personal growth tools with themes like reducing stress, building confidence, and having a positive mindset. 

Because Self is the Key to Real Wellness.™