Clean + Inclusive Fragrances
ROOTED IN SELF-LOVE
when Florals & Woods Collide
Bloom Snob
the fragrances people are talking about
Our Best Sellers
Rooted In Self-Love. Inspired By the culture.
Reimagining Luxury Fragrance Through A cultured Lens™
Scent & Fire® is a clean and inclusive unisex fragrance label rooted in self-love and inspired by the Culture. Our fragrances are an invitation for you to explore new dimensions of self-care and connect with the beauty of black culture through scent & sound.
Our core mission is to redefine the narrative of luxury fragrance and clean beauty by championing sustainability, diversity, and personal growth by promoting fragrance as a wellness tool for sustainable self-care practices.
The ultimate villain you'd want as a sidekick
Vanilla Villain Eau De Toilette
Smell-Goods for everyday wear
Eau de Toilette Body Fragrances
FRaGRANCE IS A SELF-CARE TOOL
A recent study has stated that smell catalyzes up to 75% of our daily moods. Because of this, we are promoting fragrance as a wellness tool predicated on the interface between sensorial gratification, wellness, and mental stimulation.
be well. smell well.™
