Rooted In Self-Love. Inspired By the culture.

Reimagining Luxury Fragrance Through A cultured Lens™

Scent & Fire® is a clean and inclusive unisex fragrance label rooted in self-love and inspired by the Culture. Our fragrances are an invitation for you to explore new dimensions of self-care and connect with the beauty of black culture through scent & sound.

Our core mission is to redefine the narrative of luxury fragrance and clean beauty by championing sustainability, diversity, and personal growth by promoting fragrance as a wellness tool for sustainable self-care practices.

FRaGRANCE IS A SELF-CARE TOOL

A recent study has stated that smell catalyzes up to 75% of our daily moods. Because of this, we are promoting fragrance as a wellness tool predicated on the interface between sensorial gratification, wellness, and mental stimulation.

be well. smell well.™

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