Rooted In Wellness. Inspired By the culture.

Reimagining Luxury Fragrance Through A cultured Lens™

Scent & Fire® is a clean and inclusive fragrance label based in Dallas, TX. We utilize technology to change the way you interact with fragrances through curated music playlists and digital sensory campaigns.

Our core mission is to redefine the narrative of luxury fragrance by championing diversity and promoting fragrance as a wellness tool for sustainable self-care practices.


A recent study has stated that smell catalyzes up to 75% of our daily moods. Because of this, we are promoting fragrance as a wellness tool predicated on the interface between sensorial gratification, wellness, and mental stimulation.

be well. smell well.™

Made with Shea Butter Sourced Directly from Ghana

Whipped Body Butta

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