a clean + Inclusive fragrance label
Rooted In Wellness
hyper-personalized scent curation through
Moodsense Profiling
Vegan + Cruelty-Free
Functional fragrances
Rooted in wellness, inspired by the culture
Scent & Fire®
Scent & Fire® is a clean and inclusive fragrance label based in Dallas, TX. We utilize technology to change the way you interact with fragrances through curated music playlists and digital sensory campaigns.
Our core mission is to redefine the narrative of luxury fragrance by championing diversity and promoting fragrance as a wellness tool for sustainable self-care practices.
Staying Hydrated, Scented, And Blessed All Summer
New smell-goods have arrived
FRaGRANCE IS A SELF-CARE TOOL
A recent study has stated that smell catalyzes up to 75% of our daily moods. Because of this, we are promoting fragrance as a wellness tool predicated on the interface between sensorial gratification, wellness, and mental stimulation.
be well. smell well.™
Features + Partnerships
Biodegradable fragrances to Beautify Your Body & Home
Our Entire Range
Aphrodisiac
$39
Rooftop Views
$39
Socially Distant
$39
Black Unicorn
$39
Honey Butta Love
$39
Marathon
$39